3.2 Marketing and Personalization Tools
In order for us to analyze the behavior of visitors to our website, data is collected and evaluated using analysis tools. Analysis tools, also known as tracking tools, analyze where the user is coming from and what areas of our website the user is accessing. Analysis tools are used to try to improve and continuously optimize the website for visitors.
We use several services from Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) on our websites. General information on the subject of privacy protection at Google can be found at https://policies.google.com/privacy?hl=en
Google will use this information on our behalf to evaluate your use of the website in order to compile reports on website activity and to provide other services related to website and Internet usage to website operators.
You can prevent the collection of data generated by the cookie and related to your use of the website to Google as well as processing of this data by Google by downloading and installing the browser plug-in available using the following link: https://tools.google.com/dlpage/gaoptout?hl=en
We also use the Google Signals service with Google Analytics to ensure that existing Google Analytics features, such as advertising reports, remarketing, cross-device reports, and interest and demographic reports, are updated so that we receive aggregated and anonymized data from you if you have consented to the personalized ads setting in your Google account.
With Google Signals we use what is called cross-device tracking to create analyses. When Google Signals is activated, data is collected and linked to the Google account and cross-device remarketing campaigns can be launched.
In Google Analytics, Google Signals runs the collection of other visitor data, such as location, search history, YouTube history, and data about your website visit.
We use the website optimization tool Google Optimize on our website. For more information on the use of Google Optimize and data processing, visit: https://policies.google.com/privacy?hl=en-US
3.2.2 Marketing and Retargeting-Tools
We use marketing tools to analyze and optimize our website as it relates to user behavior for an improved customer experience.
Retargeting, also known as remarketing, describes personalized targeting strategies or targeted advertising adapted to the user. Users are identified by confirming cookies when they visit our website. After that, advertisements from the relevant advertising program can be served to these users when they visit other websites.
We also use pixels from different platforms on our website, which are listed below. A pixel is an image that is loaded when visiting a website after consenting to the setting of all cookies on agilox.net. Activities related to the website visit are also recorded.
We use several services from Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) on our website. General information on the subject of privacy protection at Google can be found at: https://policies.google.com/privacy?hl=en-us
Several tracking pixels from Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Facebook”) are used on our website. General information on the subject of privacy protection at Facebook can be found at https://www.facebook.com/privacy/center/
Meta Pixel (formerly Facebook Pixel)
Our website uses the service HubSpot (“HubSpot”) for marketing purposes. HubSpot is a U.S. software company with a branch office in Ireland:
HubSpot Ireland Limited
1 Sir John Rogerson’s Quay
Dublin 2, Ireland
HubSpot provides us with an integrated software solution to use for our own marketing, lead generation and customer service purposes. These include e-mail marketing for sending newsletters and automated mailings as well as for reporting, contact management, such as user segmentation and CRM, landing pages and contact forms.
- IP address
- Geographical location
- Type of browser
- Duration of visit
- Pages viewed
The information collected by HubSpot as well as the content of our website are stored on the servers of HubSpot’s service providers. If you have given your consent to this as described in Article 6 (1)(A)(1)(A) GDPR, then processing on this website is for the purpose of website analysis.
We would like to draw your attention to the fact that your data may also be transferred to the U.S., since the HubSpot company headquarters is Hubspot, Inc., 25 First St., 2nd Floor, Cambridge, MA, USA. Additional safeguards are therefore required to ensure the level of data protection required by the GDPR. An agreement of standard protection clauses pursuant to Art. (46)(2)(C) GDPR provides this assurance. and requires the recipient of the data in the U.S. to provide the equivalent level of protection found in Europe when processing the data. More information on data processing as well as the standard data protection clauses can be found here: https://legal.hubspot.com/dpa
It is also important to note that, according to assessments by the European Court of Justice, there is currently no adequate level of protection for data transfers to the U.S.
Data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected.
You can permanently object to the collection of data by HubSpot and the setting of cookies by preventing the storage of cookies through your browser settings accordingly. You can object to the processing of your personal data at any time, effective going forward.