3.2 Marketing and Personalization Tools
3.2.1 Analytics Tools
To analyze the behavior of visitors on our website, data is collected and evaluated using analytics tools. Analytics tools, also known as tracking tools, analyze the origin of users and the areas of our website they access. Analytics tools are employed to improve the website for visitors and to continuously optimize it.
Google
Our websites utilize several services provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The Google services are used on the basis of your consent in accordance with Art. 6(1)(a) GDPR. Please note that the use of Google services may involve the transfer of personal data to the United States. For the United States, an adequacy decision has been issued by the European Commission pursuant to Art. 45 GDPR (EU-U.S. Data Privacy Framework). Google LLC is certified under the Data Privacy Framework, guaranteeing an appropriate level of privacy protection. You may withdraw your consent at any time.
General information on data protection at Google can be found at https://policies.google.com/privacy?hl=de-de
Google Analytics
On our websites, we use Google’s web analytics service, Google Analytics. Google Analytics uses cookies that are stored on your computer to enable an analysis of website usage. The information generated by the cookie about website usage is usually transmitted to a Google server in the USA and stored there. We use Google Analytics only with active IP anonymization. This means that Google truncates the IP address of users within the EU or other countries of the European Economic Area, and only then transmits it to the United States. Only in exceptional cases is the IP address transmitted to a Google server in the USA and anonymized there.
Google will use this information on our behalf to evaluate your website usage, compile reports on website activities, and provide other services related to website and internet usage to website operators.
You can prevent the collection of data generated by the cookie regarding your use of the online service, as well as its processing by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en
Further information on terms of use and privacy is available at https://marketingplatform.google.com/about/analytics/terms/us/ or under https://policies.google.com/?hl=en
Google Signals
We also use Google Signals in Google Analytics, which updates existing Google Analytics features such as advertising reports, remarketing, cross-device reports, and reports on interests and demographics, allowing us to receive aggregated and anonymized data about you if you have agreed to personalized ads in your Google account.
Google Signals uses so-called cross-device tracking to generate analytics. When Google Signals is active, data is captured and associated with your Google account. Through activation of Google Signals, cross-device remarketing campaigns can be initiated.
In Google Analytics, Google Signals collects additional visitor data such as location, search history, YouTube history, and website activity.
Google Optimize
We use Google Optimize on our website, which is a website optimization tool. More information about the use of Google Optimize and data processing is available at: https://policies.google.com/privacy?hl=en
Survicate
In the protected area of our website my.agilox.net (login required), we occasionally provide surveys to users to collect feedback on their use of our services. For the technical implementation of these surveys, we use the service provider Survicate (based in Poland, EU) as a data processor as per Art. 28 GDPR. Your email address is also transmitted to Survicate in this context. For feedback analysis, Survicate also uses the subcontractor Savio Technology Inc., based in Canada, which, according to Survicate’s Privacy Policy 5.3, is responsible for processing feature requests, user feedback, and prioritization data. Based on the European Commission’s adequacy decision (Dec 20, 2001, 2002/2/EC), Canada is recognized by the EU as providing sufficient data protection as per Art. 45 GDPR. Therefore, the transfer of personal data to Savio Technology Inc. is carried out on this basis.
More information about data processing by Survicate can be found in their privacy policy at: https://assets.survicate.com/docs/Privacy%20Policy%205.3.pdf?_gl=1*xuoeko*_ga*MTkxMjEyNDE0My4xNzQ0OTgxNDcx*_ga_Z8KP425DS5*MTc0NTMwMzk1NS4zLjEuMTc0NTMwNTEzNS4wLjAuMjAxODE0NjEwMQ...
Your email address is processed solely for participation tracking and feedback analysis. No further processing takes place. The data processing is performed on the basis of Art. 6(1)(f) GDPR (legitimate interest). Our legitimate interest lies in the continuous improvement of our services and the user experience. Your data will be erased as soon as it is no longer required for the evaluation of the respective survey.
You are entitled to lodge an objection at any time against this processing of your personal data (Art. 21 GDPR).
Sentry
In the protected area of our AGILOX World (login required), we use the analytics service “Sentry.io” provided by Functional Software, Inc., based in California, USA, as a data processor in accordance with Art. 28 GDPR. This service is used to log and monitor errors in the various AGILOX World apps and to ensure the technical functionality and performance of the website.
Error log data are transmitted to the processor. These data include metadata such as the user agent (which provides information about your operating system and browser), your screen resolution, the time of access/use, and the IP address necessary for transmission.
The personal data are anonymized by the processor immediately after transmission and before any analysis. The processor, Functional Software, Inc., is certified under the EU–U.S. Data Privacy Framework, making such data transfers permissible.
We process the logged data based on AGILOX’s legitimate interest pursuant to Art. 6(1)(f) GDPR. These data are not combined with other data sources.
Laravel Nightwatch
In the protected area of our AGILOX World (login required), we use the analytics service “Laravel Nightwatch” provided by Laravel Holdings Inc., based in New York, USA, as a data processor in accordance with Art. 28 GDPR, to monitor the stability, performance, and availability of our web applications.
This service analyzes incoming HTTP requests to our backend to detect and fix technical errors, latency issues, and outages at an early stage.
During this monitoring, technical access data such as the following are processed:
- Requested URLs and response times
- HTTP status codes and error messages
- Request timestamps
- IP address of the requesting device (in shortened or pseudonymized form)
These data are used solely to ensure technical operations, troubleshoot errors, and improve system stability. They are not combined with any other personal information.
Laravel Nightwatch processes and stores all collected data exclusively within the European Union (EU) and fully complies with the General Data Protection Regulation (GDPR).
Further information can be found in Laravel Nightwatch’s compliance documentation: https://nightwatch.laravel.com/docs/resources/compliance
The legal basis for processing is our legitimate interest in maintaining the functionality, security, and reliability of our systems under Art. 6(1)(f) GDPR.
Single Sign-On (SSO) via Microsoft Entra ID
For user authentication and account management, we use Microsoft Entra ID (formerly Azure Active Directory), a service provided by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, as a data processor in accordance with Art. 28 GDPR.
Entra ID enables our employees, customers, and business partners to securely access our internal systems and platforms via Single Sign-On (SSO).
Personal data processed include username, email address, organizational affiliation, and authentication and log data.
Processing is based either on Art. 6(1)(b) GDPR (performance of a contract, if access is provided to business partners) or Art. 6(1)(f) GDPR (legitimate interest in secure and efficient user management).
Microsoft may transfer data to third countries (particularly the USA) as part of its service provision. Such transfers are based on Microsoft’s EU–U.S. Data Privacy Framework certification.
More information on Microsoft’s data processing practices can be found here:
https://privacy.microsoft.com/de-de/privacystatement
3.2.2 Marketing and retargeting tools
By means of so-called marketing tools, we analyze and optimize our website based on the user behavior in order to improve the customer experience.
Retargeting, also referred to as remarketing, describes personalized targeting strategies, i.e., advertising that is tailored to the visitor. Users are identified upon visiting our website through the confirmation of cookies. Thereafter, such visitors may be targeted with advertisements from the respective advertising program when accessing other websites.
Furthermore, we implement pixels from various platforms on our website, which are listed below. A pixel is defined as a graphic that, after consent for the placement of all cookies on agilox.net has been granted, is loaded when a website is accessed and records the activities during the website visit.
Google
On our website, we use several services provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The Google services are used on the basis of your consent in accordance with Art. 6(1)(a) GDPR. Please note that the use of Google services may involve the transfer of personal data to the United States. For the United States, an adequacy decision has been issued by the European Commission pursuant to Art. 45 GDPR (EU-U.S. Data Privacy Framework). Google LLC is certified under the Data Privacy Framework, guaranteeing an appropriate level of privacy protection. You may withdraw your consent at any time.
General information on data protection at Google can be found at the following link: https://policies.google.com/privacy?hl=en-us
Google Ads
We use the Google Ads service on our website. Google Ads uses cookies for the purpose of displaying online advertisements to visitors at a later time through remarketing campaigns within the Google advertising network. For the publication of remarketing advertisements, the third-party provider uses Google cookies, based on a visit to this website. As a user, you have the option to withdraw your consent to Google’s use of these cookies: https://adssettings.google.com/authenticated?hl=en
Facebook
Several pixels of Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Facebook”) are used on our website. The pixels are used on the basis of your consent in accordance with Art. 6(1)(a) GDPR. Please note that the use of these pixels may involve the transfer of personal data to the United States. For the United States, an adequacy decision has been issued by the European Commission pursuant to Art. 45 GDPR (EU-U.S. Data Privacy Framework). Meta Platforms, Inc. is certified under the Data Privacy Framework, guaranteeing an appropriate level of privacy protection. You may withdraw your consent at any time. General information on data protection at Facebook can be found at https://www.facebook.com/privacy/center/
Meta Pixel (previously Facebook Pixel)
We use the Meta Pixel on our website. This service enables us to track user behavior after they have been redirected to our website by clicking on a Facebook advertisement. This allows us to evaluate the effectiveness of Facebook advertisements and to optimize future advertising measures on the basis of the analysis. For us, the data obtained remains anonymized and does not allow any conclusions to be drawn regarding the identity of the user. However, the data are stored and processed by Facebook, making it possible to link them to the respective user profile, and Facebook may use the data for advertising purposes in accordance with the Facebook Data Use Policy (https://www.facebook.com/privacy/center/). You can enable Facebook and its partners to display advertisements on and outside of Facebook. For this purpose, a cookie may also be stored on your computer. You can control the use of cookies by Facebook at https://www.facebook.com/policies/cookies/
Microsoft
On our website, we utilize several services provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”). The Microsoft services are used on the basis of your consent in accordance with Art. 6(1)(a) GDPR. Please note that the use of Microsoft services may involve the transfer of personal data to the United States. For the United States, an adequacy decision has been issued by the European Commission pursuant to Art. 45 GDPR (EU-U.S. Data Privacy Framework). Microsoft is certified under the Data Privacy Framework, guaranteeing an appropriate level of privacy protection. You may withdraw your consent at any time.
Microsoft Ads Universal Event Tracking (UET)
On our websites, we use Microsoft Ads Universal Event Tracking, a service provided by Microsoft Corporation. Microsoft stores cookies on users’ devices to allow analysis of their use of our online services, provided that users have accessed our online services via a Microsoft Ads advertisement. This allows us to identify that someone clicked on an ad, was directed to our online services, and arrived at a designated target page. We obtain solely the aggregate number of users who clicked on an ad and were forwarded to the target page. No IP addresses are stored. No personal information regarding the identity of users is communicated to us.
If users do not wish to participate in Microsoft Ads tracking, they may disable the necessary cookie via their browser settings or use Microsoft’s opt-out page: http://choice.microsoft.com/en-US/opt-out. Further information on data protection and the cookies used by Microsoft Ads can be found in Microsoft’s Privacy Statement (https://privacy.microsoft.com/en-US/privacystatement).
Microsoft Clarity
To analyze the use of our website, we employ the “Microsoft Clarity” service provided by Microsoft Corporation. With Clarity, we can record mouse movements, click behavior, and scroll depth, thereby generating session replays and heatmaps. Personal data is transmitted to the separate data controller Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Irland.
You can contact the Data Protection Officer of Microsoft Ireland Operations Ltd. via email at the following link https://www.microsoft.com/en-US/concern/privacy. You can access the Privacy Policy of Microsoft Ireland Operations Ltd. at: https://privacy.microsoft.com/en-US/privacystatement.
HubSpot
On our website, the HubSpot service (“HubSpot”) is used for marketing purposes. HubSpot is a software company based in the United States with a branch in Ireland:
HubSpot Ireland Limited
1 Sir John Rogerson’s Quay
Dublin 2, Ireland
HubSpot provides an integrated software solution for our own marketing, lead generation, and customer service purposes. This includes email marketing for sending newsletters and automated mailings, as well as reporting, contact management such as user segmentation and CRM, landing pages, and contact forms.
HubSpot uses cookies that are stored locally in the browser cache on your device and employed to analyze your use of the website. The following information is collected by HubSpot and evaluated on our behalf to allow analysis of your visit and the pages you accessed:
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- IP address (anonymized)
- Geographical location
- Browser type
- Duration of visit
- Pages accessed
The information collected by HubSpot, along with the content of our website, is stored on servers of HubSpot service providers. Subject to your consent in accordance with Art. 6(1)(a) GDPR, data processing is conducted on this website for website analytics purposes.
We would like to point out that your data may also be transferred to the United States, as the headquarters of HubSpot Inc. is located at 25 First ST 2nd Floor Cambridge, MA, USA. For the United States, an adequacy decision has been issued by the European Commission pursuant to Art. 45 GDPR (EU-U.S. Data Privacy Framework). HubSpot, Inc. is certified under the Data Privacy Framework, guaranteeing an appropriate level of privacy protection. .
Further information on data processing can be found here: https://legal.hubspot.com/de/dpa
The data will be deleted as soon as it is no longer needed for the purpose for which it was collected.
You can permanently opt out of HubSpot data collection and cookie placement by preventing cookie storage via your browser settings. You may object to the processing of your personal data at any time with effect for the future.
LinkedIn
On our websites, we use several pixels of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland (“LinkedIn”). The LinkedIn pixels are used on the basis of your consent in accordance with Art. 6(1)(a) GDPR. Please note that the use of LinkedIn pixels may involve the transfer of personal data to the United States. For the United States, an adequacy decision has been issued by the European Commission pursuant to Art. 45 GDPR (EU-U.S. Data Privacy Framework). LinkedIn Corporation is certified under the Data Privacy Framework, guaranteeing an appropriate level of privacy protection. You may withdraw your consent at any time. General information on data protection at LinkedIn can be found at https://linkedin.com/legal/privacy-policy.
LinkedIn Insight Tag
On our websites, we use the LinkedIn Insight Tag. This service enables us to track user behavior after they have been redirected to our website by clicking on a LinkedIn advertisement. This allows us to evaluate the effectiveness of LinkedIn advertisements and to optimize future advertising measures on the basis of the analysis. The LinkedIn Insight Tag enables the collection of data, including URL, referrer URL, IP address, device and browser characteristics (User Agent), and timestamps. The IP addresses are truncated or hashed. LinkedIn removes the direct identifiers of members within seven days to pseudonymize the data. This remaining pseudonymized data is deleted within 180 days.
LinkedIn does not share personal data with us but provides reports and notifications (in which users are not identified) regarding website audiences and ad performance. LinkedIn also provides retargeting for website visitors, allowing us to display targeted advertising outside our site without identifying the member. LinkedIn also utilizes non-identifying data to improve ad relevance and reach members across multiple devices. LinkedIn members can control the use of their personal data for advertising purposes in their account settings (https://www.linkedin.com/psettings/advertising). Further information on LinkedIn’s data protection practices is available at https://linkedin.com/legal/privacy-policy.
LinkedIn Jobs Conversion Tracking
Our website also employs LinkedIn Job Conversion Tracking. This service allows us to track when a user has viewed a job posting on LinkedIn, clicked the Apply button, and subsequently submitted an application on our career website. Metadata such as IP address, timestamp, and events (e.g., page views) are collected in this process. All data are encrypted. The cookie remains stored in the user’s browser until manually deleted or until it expires (six months from the last loading of the pixel by the user’s browser). Further information regarding LinkedIn cookies is available at https://de.linkedin.com/legal/cookie-policy .