3.2 Marketing and Personalization Tools
3.2.1 Analysis-Tools
In order for us to analyze the behavior of visitors to our website, data is collected and evaluated using analysis tools. Analysis tools, also known as tracking tools, analyze where the user is coming from and what areas of our website the user is accessing. Analysis tools are used to try to improve and continuously optimize the website for visitors.
Google
We use several services from Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) on our websites. General information on the subject of privacy protection at Google can be found at https://policies.google.com/privacy?hl=en
Google Analytics
We use the Google Analytics web analytics service by Google on our websites. Google Analytics uses cookies, which are stored on your computer and enable analysis of website usage. The information generated by the cookie about the use of the website is usually transferred to a Google server in the U.S. and stored there. We use Google Analytics only with active IP anonymization. This means that the IP address of the user is shortened by Google within European Union member states or in other contracting states to the Agreement on the European Economic Area and only then transferred to the U.S. Only in exceptional cases will the IP address be transferred to a Google server in the U.S. and shortened there.
Google will use this information on our behalf to evaluate your use of the website in order to compile reports on website activity and to provide other services related to website and Internet usage to website operators.
You can prevent the collection of data generated by the cookie and related to your use of the website to Google as well as processing of this data by Google by downloading and installing the browser plug-in available using the following link: https://tools.google.com/dlpage/gaoptout?hl=en
For more information on the terms of use and data privacy, visit https://marketingplatform.google.com/about/analytics/terms/us/ or https://policies.google.com/?hl=en
Google Signals
We also use the Google Signals service with Google Analytics to ensure that existing Google Analytics features, such as advertising reports, remarketing, cross-device reports, and interest and demographic reports, are updated so that we receive aggregated and anonymized data from you if you have consented to the personalized ads setting in your Google account.
With Google Signals we use what is called cross-device tracking to create analyses. When Google Signals is activated, data is collected and linked to the Google account and cross-device remarketing campaigns can be launched.
In Google Analytics, Google Signals runs the collection of other visitor data, such as location, search history, YouTube history, and data about your website visit.
Google Optimize
We use the website optimization tool Google Optimize on our website. For more information on the use of Google Optimize and data processing, visit: https://policies.google.com/privacy?hl=en-US
Survicate
In the secure area of our website my.agilox.net (login required), we occasionally provide users with surveys to collect feedback on how our services are used. To technically facilitate these surveys, we use the service provider Survicate (based in Poland, EU) as a data processor in accordance with Article 28 of the GDPR. In this context, your email address may also be shared with Survicate. As part of its feedback analysis, Survicate uses a subcontractor, Savio Technology Inc., based in Canada. According to Section 5.3 of Survicate’s Privacy Policy, Savio is responsible for processing feature requests, user feedback, and prioritization data. Canada is recognized by the European Commission as having an adequate level of data protection (Commission Decision of December 20, 2001, 2002/2/EC) in accordance with Article 45 of the GDPR. Therefore, any transfer of personal data to Savio Technology Inc. is based on this adequacy decision.
For more information on how Survicate processes data, please refer to their privacy policy: https://assets.survicate.com/docs/Privacy%20Policy%205.3.pdf?_gl=1*xuoeko*_ga*MTkxMjEyNDE0My4xNzQ0OTgxNDcx*_ga_Z8KP425DS5*MTc0NTMwMzk1NS4zLjEuMTc0NTMwNTEzNS4wLjAuMjAxODE0NjEwMQ.
Your email address is processed solely for the purpose of linking your participation to the survey and analyzing the feedback. No further processing takes place beyond this purpose. The data is processed based on Article 6(1)(f) of the GDPR (legitimate interest). Our legitimate interest lies in the continuous improvement of our services and user experience. Your data will be deleted as soon as it is no longer needed for the evaluation of the respective survey.
You have the right to object to this processing of your personal data at any time (Article 21 GDPR).
3.2.2 Marketing and Retargeting-Tools
We use marketing tools to analyze and optimize our website as it relates to user behavior for an improved customer experience.
Retargeting, also known as remarketing, describes personalized targeting strategies or targeted advertising adapted to the user. Users are identified by confirming cookies when they visit our website. After that, advertisements from the relevant advertising program can be served to these users when they visit other websites.
We also use pixels from different platforms on our website, which are listed below. A pixel is an image that is loaded when visiting a website after consenting to the setting of all cookies on agilox.net. Activities related to the website visit are also recorded.
Google
We use several services from Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) on our website. General information on the subject of privacy protection at Google can be found at: https://policies.google.com/privacy?hl=en-us
Google Ads
We use the Google Ads service on our website. Google Ads uses cookies to serve visitors future online advertising through remarketing campaigns in the Google advertising network. To publish remarketing ads, the third-party provider Google uses cookies based on a visit to this website. As a user, you have the option to withdraw your consent to the use of these cookies by Google: https://adssettings.google.com/authenticated?hl=en
Facebook
Several tracking pixels from Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Facebook”) are used on our website. General information on the subject of privacy protection at Facebook can be found at https://www.facebook.com/privacy/center/
Meta Pixel (formerly Facebook Pixel)
We use Meta Pixel on our website. This service enables us to track the behavior of users after they have been redirected to our website by clicking on a Facebook ad. This allows us to evaluate the effectiveness of Facebook ads and optimize future advertising activities based on the analysis. The collected data remains anonymous to us and does not provide any identifying details about the user. However, the data is stored and processed by Facebook, allowing for a possible connection to the particular user profile, and Facebook can use the data for advertising purposes, in accordance with the Facebook Privacy Policy (https://www.facebook.com/privacy/center/). You can allow Facebook and its partners to serve ads on and off Facebook. In addition, a cookie may be stored on your computer for this purpose. You can manage Facebook’s use of cookies here: https://www.facebook.com/policies/cookies/.
Microsoft Ads Universal Event Tracking (UET)
On our websites, we use Microsoft Ads Universal Event Tracking, a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”). Microsoft stores cookies on users’ devices in order to enable an analysis of the use of our online offer by users, provided that users have reached our online offer via a Microsoft Ads ad. In this way, we can recognize that someone has clicked on an ad, has been redirected to our online offer and has reached a previously determined target page. We only learn the total number of users who clicked on an ad and were then redirected to the target page. No IP addresses are stored. We are not provided with any personal information about the identity of users.
If users do not wish to participate in the tracking process of Microsoft Ads, they can deactivate the required setting of a cookie via browser settings or use the Microsoft opt-out page: https://account.microsoft.com/privacy/ad-settings/signedout?lang=en-US . Users can find further information on data protection and the cookies used by Microsoft Ads in Microsoft’s privacy policy (https://privacy.microsoft.com/en-us/privacystatement).
HubSpot
Our website uses the service HubSpot (“HubSpot”) for marketing purposes. HubSpot is a U.S. software company with a branch office in Ireland:
HubSpot Ireland Limited
1 Sir John Rogerson’s Quay
Dublin 2, Ireland
HubSpot provides us with an integrated software solution to use for our own marketing, lead generation and customer service purposes. These include e-mail marketing for sending newsletters and automated mailings as well as for reporting, contact management, such as user segmentation and CRM, landing pages and contact forms.
HubSpot uses cookies, which are stored locally in the browser’s cache on your end device and are used to analyze your use of the website. The following information is collected by HubSpot and analyzed on our behalf to provide analytics about your visit and the pages you visit:
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- IP address
- Geographical location
- Type of browser
- Duration of visit
- Pages viewed
The information collected by HubSpot as well as the content of our website are stored on the servers of HubSpot’s service providers. If you have given your consent to this as described in Article 6 (1)(A)(1)(A) GDPR, then processing on this website is for the purpose of website analysis.
We would like to draw your attention to the fact that your data may also be transferred to the U.S., since the HubSpot company headquarters is Hubspot, Inc., 25 First St., 2nd Floor, Cambridge, MA, USA. Additional safeguards are therefore required to ensure the level of data protection required by the GDPR. An agreement of standard protection clauses pursuant to Art. (46)(2)(C) GDPR provides this assurance. and requires the recipient of the data in the U.S. to provide the equivalent level of protection found in Europe when processing the data. More information on data processing as well as the standard data protection clauses can be found here: https://legal.hubspot.com/dpa
It is also important to note that, according to assessments by the European Court of Justice, there is currently no adequate level of protection for data transfers to the U.S.
Data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected.
You can permanently object to the collection of data by HubSpot and the setting of cookies by preventing the storage of cookies through your browser settings accordingly. You can object to the processing of your personal data at any time, effective going forward.
LinkedIn
We use several pixels from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”) on our websites. General information on data protection at LinkedIn can be found at https://de.linkedin.com/legal/privacy-policy
LinkedIn Insight Tag
We use the LinkedIn Insight Tag on our websites. This service enables us to track the behavior of users after they have been redirected to our website by clicking on a LinkedIn ad. This allows us to evaluate the effectiveness of LinkedIn ads and optimize future advertising measures. The LinkedIn Insight tag enables the collection of data, including URL, referrer URL, IP address, device and browser characteristics (user agent) and timestamp. The IP addresses are shortened or hashed. The direct identifiers of the members are removed by LinkedIn within seven days in order to pseudonymize the data. This remaining pseudonymized data is then deleted within 180 days.
LinkedIn does not share any personal data with us, but only provides reports and notifications (in which users are not identified) about the website audience and ad performance. LinkedIn also provides retargeting for website visitors so that we can use this data to display targeted advertising outside our website without identifying the member. LinkedIn also uses data that does not identify users to improve the relevance of ads and reach members across devices. LinkedIn members can control the use of their personal data for advertising purposes in their account settings (https://www.linkedin.com/psettings/advertising). Further information on data protection at LinkedIn can be found at https://de.linkedin.com/legal/privacy-policy.
LinkedIn Jobs Conversion Tracking
We also use LinkedIn Job Conversion Tracking on our website. This service enables us to track as soon as the user has viewed a job advertisement published on LinkedIn, clicked on the Apply button and then applied for a job on our career website. Metadata such as the IP address, a timestamp and events (e.g. page views) are collected. All data is encrypted. The cookie is stored in the user’s browser until it is manually deleted by the user or the cookie expires (six months from the last time the pixel was loaded by the user’s browser). For more information about LinkedIn cookies, please visit https://www.linkedin.com/legal/privacy-policy?.